Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager,

Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi

Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and web display best practices that improve conversions, turn vehicles faster and attract online shoppers to your inventory. In this blog I’d like to share one of th

We need to talk — but when it comes to talking to our customers, we have to do it on their terms. This week on Hard Facts, I’m talking about an update that will increase your call to actions and let you have discussions with your customer

It’s one thing to have a shed full of tools, but knowing how to use those tools is another matter. The same goes for social media. Learn more on this week’s Think Tank Tuesday.

Frankly speaking, when and if the selling of cars via social media gets real traction it will be primarily through Facebook. Having run several successful consumer goods “mega-campaigns” on Facebook, I’ve seen first-hand the power of that plat

According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto d

Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect mo

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR