Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without a buy here pay here lot or a related finance company, the bulk of the debt arises from the service department and body shop work. A typical

Tips for boosting your shop marketing leads fast, from Stratosphere Studio. It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dr

Sell A/C service out of season, from SearchAutoParts. As you are reading this, my sincere hope is that you have spent fall, winter and early spring talking to your technicians and to your customers about air conditioning service, and that as we move

Some time ago, a copy of OSHA QuickTakes, a newsletter from the Occupational Health and Safety Administration, crossed my desk. What caught my attention about this particular issue of a newsletter I receive and read regularly was a statement I read i

Many fixed-ops directors, service managers and advisors used to be technicians. Through ambition, circumstances and opportunity, they were promoted to a position of authority, leadership and influence. They got more responsibility, more prestige, mor

What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair s

5 things you should NEVER do in collision repair marketing, from Stratosphere Studio. When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as

Identifying wasted time, according to TireBusiness.com. Owners and managers would agree that correcting causes of wasted time is an important goal. Sadly, some bosses can’t reach that goal because they don’t seem to recognize waste when t