Social media can be a great challenge at most dealerships. Discover ways to leverage social influence and engage brands to help spread your message.

 Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start these conversations. But in today’s digital age, leads are too few and far between to be the sole f

 VP of Sales CDK Global Bill Wittenmyer explains why every salesperson needs to know their numbers in order to achieve their goals.

Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the

 Bill Wittenmyer shares why knowing what to say when talking to a customer over the phone is essential in this episode of Witt’s Wise Words.

Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot into a dealership to buy a car. The new “front line” is online. Omni-channel retailing in autom

Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, the

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know