Social media can be a great challenge at most dealerships. While some dealers have embraced their social presence, utilizing community and relevancy-based content, most are still stuck in the Tier 1 machine, only adding content that relates to new model releases, offers, and OEM information. In addition to that, most dealers have not found success in merchandising inventory through social media channels like Facebook. They don’t see these types of marketplaces as starting points for “serious shoppers.”
Kris Nielsen, eCommerce Manager of Aristocrat Motors, promotes the idea of advertising inventory on social media and shares success stories from his nine years as customer experience manager. Cavan Robinson, Director of Product Marketing at DealerSocket, explains the digital strategy behind social media and how dealers can now use integrated technology, like CRM, to specially target consumers.
In this educational video, you’ll learn how to use multiple social channels to reach different segments of your customer base, ays to leverage social influence and engage brands to help spread your message, and methods to utilize inventory and social media to help move the needle on monthly sales.
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