Posts
Posts
Data & AnalyticsSales & Variable OpsSales StrategiesSearch Engine MarketingSocial MediaTechnologyTrending Industry News
Level Up: Drive a Better Clicks-to-Bricks Connection
By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be
Aug 14, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneF&I ManagementFinance & Insurance NewsFixed Operations NewsGeneralLeadershipMarketing & AdvertisingMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Road to DD27: Pre-Show Highlights
DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t
Aug 12, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Are Stitched Photo Videos Outdated?
Tim James shares his expertise on why stitched videos are still valuable to dealers in this video blog.
Aug 8, 2019
Posts
Dealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceFixed Operations NewsSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Alternative Revenue Streams – Car Washes as Profit Centers
By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, c
Aug 7, 2019
Posts
Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019
Posts
Digital Dealer ConferenceSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
What My Mattress in a Box Taught Me About the Future of the Automotive Industry
By Eric Giroux, Director of Product, DealerSocket I did it. I pulled the trigger. I bought a foam mattress that arrived at my front door, compressed in a box, from a company I had never heard of. I didn’t know anyone who owned one. I had never touc
Aug 6, 2019
Posts
Digital Dealer ConferenceSales & Variable OpsSales ManagementSales StrategiesSearch Engine MarketingTechnologyTrending Industry News
AI: Challenging the Path to Purchase
By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our
Aug 2, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Should You Send Holiday Cards?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019
Posts
Digital Dealer ConferenceMobileSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing: A Practical Transition for Car Dealerships Today
By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD
Aug 1, 2019