Mike Correra shares how using industry jargon with customers can cost your dealership sales.

Listening more and letting your customer do the talking is your greatest asset when closing a deal.

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products Inc. Tatton Manning of Patriot Auto bought the group’s first dealership in 2014 – today they own five. He turned 40 last month! Manning is the epitome o

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling down the road of digital retailing, a journey that the auto group I work for decided to take with a few select dealerships. The dealership group I

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it. 

By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold custome