I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine of growth for sales volumes and profitability across the entire dealership. As a dealer friend puts it, “the used vehicle department is the

Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next hire in automotive dealerships should be a Content Manager. He was right then, and is still correct today. There is no substitute for grea

I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best t

Mobile technology gives customers the world at their fingertips, no matter where they are. That’s a powerful advantage for dealers who know how to be there. Gone are the days when customers sat in front of a beige box and dutifully started a search

29 internet tools to improve your marketing starting today, according to TNW. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart d

Car dealers double sales with Coach Wooden type habits, according to Todd Vowell. “It’s the little details that are vital. Little things make big things happen.” Coach John Wooden March Madness is in the air. What would the results of your next

How to inspire customer loyalty by thinking small, according to Amp & Pivot. Somewhere in the Pennsylvania countryside lives a man named Floyd Pullin. And Floyd recently bought himself brand new Ford pickup truck. Is this breaking news? Nope. Not

Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as

From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm y