For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them in the same-old ways, with the same-old tactics may not be the best way to reach them. “The way they

Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new t

The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through

Body-language tricks to make anyone instantly like you, from Entrepreneur. There’s no question that body language is important. And according to Leil Lowndes in her book “How To Talk To Anyone,” you can capture — and hold — anyo

Through all the years, it’s obvious that I probably had more exposure to more pre-owned managers and pre-owned department slang than anybody else in the industry. I am currently asked, especially by new managers, what it was like in certain decades

If you’re looking to promote your dealership on the Internet, you first need to establish trust. It’s not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppe

I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loya