5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see whatR

How to Give Your Sales Strategy the Winning Edge, from Entrepreneur. Sales is all about getting customers to buy from you instead of your competition across the street but sitting around and hoping it will happen is not exactly a sound strategy. A we

Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite, from imageSource. A creative services team of custom web developers, designers and digital strategists can be a strategic and profitable business

8 Quick Ways to Boost Your Social Marketing Strategy, from loginradius. Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most impor

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage. We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, n

How to Create a Branding Message for Your Dealership, from PCG Consulting. Your dealership’s brand is based on how others perceive you – but that doesn’t mean you can’t have some control over it! Whether you’re a new dealership trying to es

Creative Content for Your Social Media, from Dealer Marketing Magazine. I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade

February auto sales up, but not for all, from USA Today. Monthly auto sales were up, but not for all automakers and not as much as some industry watchers forecast. One jarring note: Toyota Motor outsold Ford Motor by 84 vehicles to take the No. 2 spo

Dealertrack Introduces New Inventory Management Mobile App, from F&I Magazine. LAKE SUCCESS, N.Y. — Dealertrack Technologies has introduced its new Inventory+ Mobile app, an innovative and comprehensive inventory management solution that deliv