How to Give Your Sales Strategy the Winning Edge, from Entrepreneur.
Sales is all about getting customers to buy from you instead of your competition across the street but sitting around and hoping it will happen is not exactly a sound strategy.
A well thought out sales strategy is going to mean the difference between your business barely surviving, if at all, and getting your slice of the profits.
“The essence of strategy is choosing what not to do.” ― Michael E. Porter
What is a Sales Strategy?
A sales strategy is your game plan. It’s a way for you to implement, measure and monitor your sales processes so that you are continuously growing, innovating and most importantly making sales.
