Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage.
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.
In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership – it could cost you opportunities and your reputation could suffer.
Whether you already have a managed chat team, or are looking to implement one for the first time — here are 3 red flags to look out for to ensure your managed chat service is helping your business instead of hurting it:
