How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter a

Phone training. Two of the dirtiest words in the auto industry. In fact, I bet your latest phone training manual (from 2002) probably sits on your shelf with two inches of dust, and has pretty much been forgotten about. It’s common sense that we al

Nobody stole the cookies from the cookie jar but we all know that when we played that little game as kids the purpose was passing the blame to others. Eventually we ran out of people to pass the blame to and the game was over. In spite of the many tr

The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were making their ma

BMW drives more products to Chinese online shoppers, from internetRetailer. Besides selling limited-edition cars, BMW’s store Bmw.tmall.com is starting to offer auto parts, brand-related merchandise and more services. German luxury carmaker BMW b

Hello Places API for Android and iOS, from Android Developers Blog. People don’t think of their location in terms of coordinates on a map. They want context on what shops or restaurants they’re at, and what’s around them. To help your apps spea

Sales at Your Fingertips, from F&I Showroom. The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 20

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the fr

4 Tips to Supercharge Your Buy Here Pay Here Sales Training Program, from NCM Institute. Is your Buy Here, Pay Here (BHPH) sales training lousy? That is the cleaned up version of what I hear from most dealership owners and managers when I ask how the