BMW drives more products to Chinese online shoppers, from internetRetailer.
Besides selling limited-edition cars, BMW’s store Bmw.tmall.com is starting to offer auto parts, brand-related merchandise and more services.
German luxury carmaker BMW began to offer more products and services this week through its store on Alibaba’s brand goods marketplace Tmall.com, according to BMW. Besides selling limited-edition cars, BMW’s store Bmw.tmall.com sells original equipment manufacturer [OEM] auto parts and brand-related merchandise, such as BMW bikes and purses. The store also offers more services to online consumers, the company says. For example, consumers can make online reservations for services in the dealership shops and buy electronic coupons for maintenance service in the online store.
Launched in late 2014, BMW’s Tmall store mainly sells limited-editions cars to online consumers, the company says. In a recent promotion event, BMW says it received about 200 orders from the Tmall store in two days. To purchase a car, online buyers first need to pay a small deposit, normally about $100, and get the car later at a nearby BMW dealership.
