What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK – Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as

8 Steps to Social Selling, from Small Business Trends. You’ve built up your Facebook likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your pin boards on Pinterest. You’re building relationships and e

With so many digital channels and tactics emerging in the world of media, it is our job in marketing to keep up with the fast-paced speed of technology. Tim Whitley, president and co-Founder of Social Innovation (SI), will introduce a new evolution i

Ever wish you could hypnotize your prospects into a trance where they say yes to almost everything you say? Highly successful salespeople actually do it on a consistent basis but if you ask them how, they normally can’t tell you. The answer to the

In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consum

The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on p

Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years.  That change is a shift to an online retail process. Consumer expectations are rising for the convenience and

The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than

 Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will review the importance of creating an engaging, conversion focused website that drives greater advertisin