Eyes on Sales challenges traditional thoughts on presentation versus communication. Avoiding sales jargon and making a connection with your customer are lost methods that can be retrieved via several tips that help salesmen outline their message, del

Mac Haik of Desoto implemented some seriously smart marketing tips to advertise with their new Ford F-150 Infographic. It’s common knowledge among auto professionals that truck models, variations and the large range of options can be very confu

Advice from Eyes On Sales reminds new and used salesmen to engage customers socially. When reaching consumers, bridging the gap to speaking on a personal level is best achieved by focusing on emotion-based questions. Through more familiar wording, an

From Sales Strategy, five insightful tips that could improve your company’s success and keep your marketing team thinking outside the showroom. Content marketing tactics, proper integration of graphics and blog, and predicting future social med

SAN RAMON, CA – MediaTrac, a leading automotive loyalty and retention program provider, announced today results of a 48-dealership study. This study examined how dealerships market and benefit from the sale of prepaid maintenance plans to their cus

At Automotive News, West Herr comments on their expansive growth as a result of redeveloping their used car sales. By developing their own program of certification and casting aside the “certified” used programs of manufacturers, the grou

Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and a

According to Business Know-How, when the bottom-line needs a boost,  you should market where it counts but doesn’t cost. Email marketing is by far the easiest, simplest, and least expensive method of attracting interest to your business. Lea

Adapting your dealership and office to the customer’s experience is still a go-to tactic for good Customer Relations. Sources at F&I and Showroom talk missed opportunities and making up for lost time in this lively analysis: The best hitte