According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

Sunnyvale, CA – Online dealership reviews on social media networks are now playing the most important role in the dealership selection process, according to the Spring 2013 Automotive Social Media and Reputation Trend Study released by Digital Air

9 steps to start YouTube advertising, according to Search Engine Watch. Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to a

Search Engine Watch explains how to maximize your returns on product listing ads. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping’s vertical product-sp

According to Branding Strategy Insider, the sales “funnel” that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to ove

Entrepreneur provides some useful tips to avoid when engaging in PPC advertising. Some useful tips for PPC veterans and those just starting out on this commonly misused (and costly) marketing tool include: Stop relying on “broad-match” ke

Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they’ve seen revenue improvement that could be related to marketing activities, it’s nearly impossible to discover how your marke

eConsultancy reports on Kia Motors’ use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate bot

Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to