Frankly speaking, when and if the selling of cars via social media gets real traction it will be primarily through Facebook. Having run several successful consumer goods “mega-campaigns” on Facebook, I’ve seen first-hand the power of that plat

(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would like to discuss how to display your inventory online to its best advantage. As the old saying goes, “You never have a se

In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented far less information than they do now. Third-party sites had not yet taken off. Customers could browse and submit

According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find a local business to spend their money with. The same study found that people were overwhelmingly using Yelp as their review site of choice. As an auto d

A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question, ‘Is your dealership taking advantage of AI?’ The rapid evolution of artificial intelligence has everyone talking, but what does th

Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital compan

When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these technologies provide better customer experiences and, if they work, can easily lead to an increase in r

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR