Cedar Falls, Iowa – Due to recent supply disruptions in vehicle production, Mudd Advertising has enhanced their Equity Review Program with more robust features that aim to help dealers increase their inventory, attain high-quality trades and create

In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,�

AUBURN HILLS, Mich. — New 30-second spots begin in third quarter and emphasize ‘The SUV is Back’ Television and digital advertising demonstrate 2011 Dodge Durango’s best-in-class driving range, power and towing capacity, seati

ATLANTA – With offerings as diverse as the vehicle marketplace and access to more inventory than anyone else, Manheim recently launched a campaign for current as well as prospective buyer and sellers. Launched June 15, the transactional promotion

Nashville, TN – Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web solutions, has announced the addition of Prime Response Reputation Management to its managed marketing services. Prime Response, introduced by sister

SANTA MONICA, Calif. — The downgrading of the U.S. credit rating and the decline of the stock market might have some consumers feeling nervous about the impact of those issues on their ability to buy a new car. Will interest rates be rising? Will

Nissan announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012

COSTA MESA, Calif. — News Highlights NADAguides, the most comprehensive new and used car, classic car, motorcycle, boat and recreation vehicle pricing and information resource online, announces its 2011 second quarter Traffic Trends Report –

San Ramon, CA – Well managed loyalty programs with superior customer interaction and follow up can result in members spending on average twice as much per year as compared to non-members. MediaTrac™, a leading provider of customer loyalty and re