Nashville, TN – Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web solutions, has announced the addition of Prime Response Reputation Management to its managed marketing services.
Prime Response, introduced by sister company @utoRevenue at NADA 2011, delivers a 360° reputation management solution providing dealers with an innovative approach to tracking, managing and influencing their online reputation. Going beyond traditional methods of acquiring reviews, Prime Response engages customers during key interactions with dealerships, when positive experiences are most likely to be captured and negative experiences can be quickly addressed.
“Nine out of ten potential customers are turning to online reviews and social networking to help make buying decisions. It is imperative that car dealerships embrace a proactive approach to not only tracking but also influencing what is being shared about their stores online,” said Brice Englert, general manager at @utoRevenue.
“Prime is the most powerful reputation management tool to hit the market,” added Ryan Pryor, director of search and analytics at Dealerskins. “It provides oversight, flexibility and interactivity along with reviews of your website. And best of all, it provides distribution options for a variety of review websites. It’s nothing short of essential for dealers today, especially in light of the most recent changes with Google Places. It’s a perfect complement to our managed SEO and Social Media Consultative services, and it enables dealers to proactively influence their markets.”
Prime Response is the latest enhancement to Dealerskins’ suite of integrated web solutions, which includes websites and a full range of managed digital marketing consulting services to help dealers take full control of their online brand.
About Dealerskins
Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web services, has been building powerful dealer websites since 2000. The company’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs. Dealerskins provides dealers with a complete digital marketing solution, including award-winning, SEO-friendly websites and mobile websites, in addition to search engine optimization, pay-per-click advertising and social media consulting services managed by fully-trained, Google AdWords Certified staff. Dealerskins’ commitment and expertise ensure that dealers develop and maintain a strong online presence that optimizes the car shopper’s experience while delivering more quality leads. For more information, visit http://www.dealerskins.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at www.DominionDealerSolutions.com.
Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, commercial vehicle, real estate, apartment rental, travel and employment industries. For more information, visit www.DominionEnterprises.com.
