DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would

Everyone has a web site these days, but technology moves very quickly.  Are you keeping up?  What are a few elements of the digital marketing age that you should expect to get when purchasing a web site? Is your site converting all the leads possib

ATLANTA – Manheim – the world’s leading provider of vehicle remarketing services – enjoys a reputation as a great place to work according to AARP, who recently recognized Manheim for the third time as one of the “Best Employers for Worker

Dearborn, Mich. – FordDirect announced a mobile service that enables shoppers to receive prompt, targeted information about Ford vehicles by simply sending a text message from their mobile device. Powered by mobile marketing and advertising compan

SANTA MONICA, Calif. — TrueCar, Inc. the only transparent publisher of real-time new and used vehicle transaction data in the U.S. market, has completed the acquisition of Carperks, a leading provider of automotive purchasing and leasing progra

Overland Park, Kan.: NCM Associates, the leading provider of automotive 20 Group, retail operations consulting, management training and operations Benchmark® analytics to the retail automotive industry, and Alan Ram, a premier management, telephone

I must share with you that the days of what I refer to as “Rain Ex Sales Reps” are gone! “Rain Ex,” front lobe “yes, yes, yes,” rebuttals, scripts or habits are weak.  They immediately, from first contact, either lump us into the stereot

Schaumburg, Ill. — Experian Automotive today announced that lenders continued to increase their appetite for risk in Q2 2011, with new vehicle loans for customers with credit outside of prime increasing by 22.4 percent, when compared to the previou

Audi Certified Pre-Owned sales of 3,169 vehicles mark the best August on record and the sixth-consecutive record month. Year to date sales of 25,517, an increase of 36.1% from 2010, put Audi on track to deliver the best CPO year on record. Audi Certi