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Toyota Prius Family of Vehicles Receive GreenCarReports’ ‘2012 Best Green Car to Buy’ Award
TORRANCE, Calif. – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.” Beginning with the 2012 model year, the Prius will expand to a family of four vehicles, including the third-generatio
Nov 29, 2011
Fitzpatrick Advertising announces their new focus on digital marketing to create effective ways for auto dealers to stay ahead in a recovering economy
Atlanta, GA — The marketing solutions of Fitzpatrick Advertising are now offering more effective ways for auto manufacturers, suppliers and dealers to stay ahead in a recovering economy. Dealerships can improve their sales performance by cateri
Nov 28, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
KBB.com Announces 2012 Best Resale Value Awards Sweepstakes on Kelley Blue Book Page on Facebook, All-New Badge Program
IRVINE, Calif. — In honor of the 2012 Best Resale Value Awards, Kelley Blue Book is running a sweepstakes to help consumers get in on the winning spirit. With three $200 gas cards up for grabs, fans can enter (once per person, per day) on the
Nov 23, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
What Happened to Test Drives?
Do new car shoppers test drive cars anymore before they buy them? A recent story from The Detroit News said LeaseTrader.com has seen an increasing trend among car buyers who are closing deals online for vehicles without even test driving them first.
Nov 23, 2011
Holiday Ecommerce Sales to Grow 16.8% to $46.7 Billion in 2011
NEW YORK —The promise of convenience and cost savings online will bring more consumers than ever to shop on the web for the holidays, spending a greater share of their gift budget there than they have in previous years, according to a new forecast
Nov 23, 2011
First Three Weeks of November Exhibit Strong Online Spending Activity
RESTON, VA – comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season. Fo
Nov 23, 2011
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Digital DealerFinance & Insurance NewsLead Management & CRMMarketing StrategiesSales & Marketing
Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on the topic of “How Dealers Can Build Trust Online to Increase Online Sales.” Judging by the attendance, this topic is worthy of further
Nov 23, 2011
Audi to Advertise During Super Bowl XLVI
HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot. “The
Nov 23, 2011
New Ads for Chrysler 300 Feature 1917 Poem by Michigan Poet Laureate Edgar A. Guest
Auburn Hills, Mich. – Words written nearly 100 years ago by a Michigan poet laureate about never quitting or running from adversity are just as true today in capturing the resolve of the people of Detroit and Chrysler to overcome obstacles and
Nov 23, 2011