Atlanta, GA — The marketing solutions of Fitzpatrick Advertising are now offering more effective ways for auto manufacturers, suppliers and dealers to stay ahead in a recovering economy. Dealerships can improve their sales performance by catering to an online consumer market steered by brand messages seen across multiple digital platforms. Cars will be researched and bought at a faster rate, leading to a jump in the automotive industry, the largest manufacturing sector in the US.
“We work to address the evolving demands of the auto industry” says Jim Fitzpatrick, CEO and President of Fitzpatrick Advertising, an Atlanta based automotive ad agency that was featured in Car Biz Today for their unique sales training tools. “Our goal is to teach dealers how to position their inventory to better engage their target markets while delivering the right vehicles to meet the car buyer’s needs.”
The automotive industry generates more retail business and employment than any other single industry within the US Economy. According to Auto Alliance, the industry supports 8 million American jobs, with 500 billion in annual compensation. As auto sales are viewed as a leading economic indicator, it’s becoming increasingly important to equip auto dealers with the resources to fuel their marketing campaigns, leading to further economic activity within the automotive supply chain.
According to the 2011 Automotive Shopping Behavior Study done by Think Insights with Google, nearly 1 in 3 car buyers visited the dealer’s websites with visitation peaking as much as 64% in the purchase month. The automotive news site Outsell, confirms that social media is where new customers seek out dealer and vehicle reviews with 2.4 million shoppers using Facebook as apart of their purchase decision.
Award winning dealership, Del Auto Group of http://www.delautogroup.com promotes their stock with a marketing mix that includes multimedia, social media, public relations and a website that makes it easy for users to search inventory. The dealer’s site has seen a steady increase in their web traffic since July 2011 due to the incorporation of strategic SEO practices that allows more online consumers to be exposed to the Del Auto Brand. With 40% of car buyers searching online 10 times or more, digital marketing may just be the new saving grace for the auto industry and a step in the right direction for the economy. For more information or to schedule a meeting please contact Jim Fitzpatrick of Fitzpatrick Advertising at 678.208.0670.
