DETROIT – Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI. Now, fans can cash in by sharing with

COSTA MESA, Calif. — NADAguides.com, the most comprehensive new and used vehicle information provider on the Internet today, announces its Consumer Market Interest Report for the third quarter of 2011 – indicating a continued trend of intere

SANTA MONICA, Calif. — The Ford F-150 is the top-selling new vehicle of 2011, while the Honda Accord is the best selling used car of the year, reports Edmunds.com, the premier online resource for automotive information. Edmunds.com’s rev

Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal

PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of

DALLAS, Texas — Rene’ Isip, owner of Dallas-based Toyota of Lewisville, believes that people are the key to running a successful car dealership.  It’s just that while people have stayed relatively consistent through the years, the ways to

Don’t forget the lessons learned during dealer reinstatement arbitrations  General Motors has published dealers’ Retail Sales Performance Reviews for the calendar-year-to-date June, 2011. The report has also been posted on GM’s DART website. T

NEW YORK — TidalTV—an online video advertising platform and solutions provider—today announced the launch of the industry’s most comprehensive set of audience targeting products for the automotive industry.  The products enable loca

Jenkintown, PA – Goodway Group, a digital media custom audience platform, recently launched Go Live, a new display ad creative product driving better results for Tier II automotive advertisers by reducing the time it takes to get new incentives liv