Jenkintown, PA – Goodway Group, a digital media custom audience platform, recently launched Go Live, a new display ad creative product driving better results for Tier II automotive advertisers by reducing the time it takes to get new incentives live by more than 75%.
Goodway developed Go Live to contend with two common Tier II advertising issues. First, the speed-to-market for ads is strained by legal restrictions, requiring a 10-12 day wait before the ad is legally approved. Go Live stocks hundreds of pre-legally approved components that are ready to go live within 2 business days. Second, with automotive shoppers shopping throughout the month, Go Live allows dealers to generate better results for each day they are live with a simple system to change the features and offers within the ad.
“Go Live leverages modular, dynamic technology and a robust enterprise-level cloud network to minimize downtime and add instant scalability based on current traffic demands,” said Goodway Group COO Jay Friedman.
How Go Live Works:
1. Go Live stocks a library of every vehicle image, feature, and offer imaginable for each manufacturer. A Goodway Group campaign manager can log into the system and easily “plug and play” new incentives, features, photos, and more.
2. Each ad in the Go Live system is legally pre-approved and the speed-to-market time is significantly reduced.
3. By eliminating the need to create hundreds of new advertisements from scratch each month, Go Live allows for better performance to engage automotive shoppers.
“The complexity of the incentives systems at most manufacturers and the resulting need for multiple client approvals can easily complicate – and delay – a Tier II media plan,” said Friedman. “We know the internet users are shopping for a vehicle at all times during the months. The fact that several manufacturers are making Go Live their default system for Tier II shows that clients value this increased time in market with key buying messages.”
For more information on Go Live™, visit the Goodway Group website at www.goodwaygroup.com
About Goodway Group
Goodway’s Custom Audience Platform applies best-in-class technology and intelligence to client campaigns. Goodway is integrated with industry-leading partners such as Compete, Inc., Polk, Digital Element, Collective, DoubleClick, and Adometry, and has also developed D2D™ and GoLive as proprietary technology to be a leader in online campaign performance. Goodway’s local market knowledge has brought real, measurable results to Fortune 500 companies including nearly every automotive manufacturer, high-profile political campaigns, and other burgeoning verticals such as healthcare, restaurants, education, and dozens of others. Goodway Group is a third-generation, family-owned company . Backed by more than 30 years of national and local retail marketing, Goodway underwent a complete transformation in 2006 to bring its expertise to the digital media and ad network space.
The company is headquartered in Jenkintown, PA, right outside of Philadelphia, with offices and great talent also located in every region, and nearly every major market in the U.S.
