McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other

DETROIT – Cadillac will introduce the all-new 2013 ATS via a series of dynamic films in which the new luxury sport sedan confronts some of the world’s extreme roads and treacherous driving conditions. “Cadillac ATS vs. the World,” debuts onli

Every sales operation is always looking for ways to improve their sales rates. But it’s hard to do without actionable data in hand. We will share actual, exclusive 2012 CarsDirect customer survey data on why customers aren’t buying. This data has

Quarterly Analysis Notes Increase in Keyword Pricing for the First Time since Q3 2011 SAN DIEGO – Covario, Inc., one of the nation’s largest independent providers of search marketing agency services and management solutions, recently  issued its

Today’s automotive buyers have very different needs from yesterday’s buyers. They’re more mobile and social than ever before, and are therefore very connected, very skeptical and have very short attention spans. At the core, they require privac

As I write this article the world of social advertising is in upheaval. General Motors, after considerable testing, pulled its banner ads from Facebook…just days before the young Mr. Zuckerberg became one of the world’s wealthiest individuals fro

Customers Tolerate Rate Hikes When Notified in Advance and Given Options WESTLAKE VILLAGE, Calif. — Led primarily by increases in satisfaction with policy offerings and billing and payment, overall customer satisfaction with auto insurance comp

It’s hard to pick up a newspaper or a magazine or visit an automotive web site and not see media coverage about fuel-efficient vehicles. Economy cars, hybrids and electric vehicles represent an important part of future vehicle design, and rightfull

Whether the tight supply of quality pre-owns loosens up soon or not, dealers who learn to source their used inventory internally are always at an advantage. This approach to inventory management is smart: Sourcing used inventory from existing custome