According to Ricky Beggs, Senior Analyst at Black Book, with 2013 models now at dealerships, the used-car birthdays have officially taken place among segments. Following is a breakdown of the top percentage changes for prices as 2011 model-year vehic

Smartphone Shoppers Now Represent 4 out of 5 Smartphone Users, with Amazon Holding Strong Leads Across Both iPhone and Android Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on

There may be many that are wondering what I mean when I say the reverse TO. We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty (and in sight) Now, let’s stop and take a little bit of time to lear

Dallas, TX – Automotive marketing company, MyStar Personal Assistant, announced that it is expanding its award-winning service north of the border. For almost a decade, MyStar has been providing U.S. auto dealerships and manufacturers with high-imp

Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers. LEXINGTON, Massachusetts — VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping mar

whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks   Herndon, VA –  Volkswagen of America today launched a new Why VW brand campaign and social med

Prominent Automotive Video Channel Rapidly Maintains Viewers IRVINE, Calif. —  Autobytel Inc. (Nasdaq:ABTL), the company dedicated to helping dealers and car-buyers connect online, announced that the Autobytel YouTube Channel continues to gain

According to Manheim Consulting, the Manheim Used Vehicle Value Index fell again in August.  Manheim said wholesale used vehicle prices declined 0.4% in August. This was the fifth consecutive monthly decline and brought the Manheim Used Vehicle Val

Auto Leasing May Make More Sense for Some 2012 Car Shoppers, Finds Kelley Blue Book IRVINE, Calif. — Leasing makes sense for car shoppers looking for the best bang for the buck on a monthly payment versus buying a car.  During September 2012,