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Sales & Marketing
Automotive Ad Spend Up in 2012
According to a story from MediaPost.com, Millenial Media ad network data showed that automotive was the fastest-growing ad category in the third quarter of 2012. The story said ad spend in the automotive industry has been up 26%. Click here to read t
Dec 18, 2012
Consumer Financial Protection Bureau report details how the nation’s largest credit bureaus manage consumer data
Credit cards dominate consumer reports; Debt collection tops disputes WASHINGTON, D.C. — This week, the Consumer Financial Protection Bureau (CFPB) released a report on the consumer experience with the three largest nationwide credit reporting comp
Dec 14, 2012
Study: The Consumer Auto Finance Servicing Experience Significantly Impacts Future Lender Selection
But Has Minimal Impact on Future Dealership Selection Mercedes-Benz Financial Services; Lincoln Automotive Financial Services; Volkswagen Credit; and Ford Credit Rank Highest in Their Respective Financing Segments WESTLAKE VILLAGE, Calif. — The
Dec 14, 2012
Which Auto Brand Was Most Searched on Google in 2012?
According to The Detroit News, Google ranked Ford Motor Company as the most searched brand in 2012. Rounding out the top 10 most searched auto brands was Honda, Toyota, Lincoln, Dodge, Nissan, BMW, Jeep, Chevrolet and Audi the story said. Click here
Dec 13, 2012
Manheim Index Rises Again in November
According to Manheim Consulting, wholesale used vehicle prices rose by 0.6% in the month of November. The November Manheim Used Vehicle Value Index was 122.6, which represented a 1% decline from a year ago, a 25% increase from the trough in December
Dec 13, 2012
Should Carmakers Instead Usa a Big Green Box this December?
Swapalease.com Data Show Eco-Friendly Car Demand Outpacing Luxury in December CINCINNATI, OHIO – Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should
Dec 12, 2012
Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising
New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing New York, NY – Online video is becoming an increasingly important marketing ch
Dec 12, 2012
Report Reveals Nearly Half of All Emails Received Now Read on Mobile Devices
Study finds retail, consumer product and real estate industries lead email open rates on mobile devices NEW YORK – Return Path, the global leader in email intelligence, today announced the results of its global bi-annual mobile email report, findin
Dec 12, 2012
Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institu
Dec 12, 2012