Shop to Create Integrated Marketing Campaigns as AOR BETHESDA, Md. – DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, has selected RP3 Agency as its agency of record. RP3 president Beth Johnson m

Advice from sources at Search Engine Watch describes how to keep a dealer’s marketing strategy professional on the Twitter front. How to converse, how to use Hashtags, devloping your Twitter strategy, and other dos and don’ts to become a

Youtube has re-vamped the way they structure their site, that may lead to more popularly trending channels and the establishment of a “YouTube Presence”. YouTube’s Channel 1 and the so-called “channel-ization” of YouTube

From Search Engine Watch, smartphone and tablets take the lead on pageviews with mobile sales and ad-viewing. Seamless web design for mobile viewing is a MUST for dealers to establish a market presence, and the importance of being able to market

According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft’s smear campaign against Google, aka “Scroogled”, portrays a stalker Big Brother Google that just tries to spread fear that should

Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through hi

Eyes On Sale offers tips to any salesmen on handling customer calls and the rejection that comes with the job so it doesn’t destroy your next pitch. Salesmen and Sales Execs should take a look to understand their level of influence of their

F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of Twitter, Facebook, blogs, forums and Youtube

13 brands win awards across 19 categories; General Motors has the most winners WASHINGTON — U.S. News & World Report today announced the 2013 Best Cars for Families award winners, featured at www.usnews.com/cars-families. Covering 19 catego