Shop to Create Integrated Marketing Campaigns as AOR
BETHESDA, Md. – DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, has selected RP3 Agency as its agency of record. RP3 president Beth Johnson made the announcement today.
“DARCARS exemplifies American entrepreneurial spirit, and we’re extremely proud to partner with a business that’s had such a positive impact on our region and to help further its growth,” said Ms. Johnson. “The brands DARCARS sells – from Ford to Chrysler/Jeep/Dodge to Lexus – and its reputation as a dealership are all a wonderful foundation upon which we will build.” DARCARS, based in Silver Spring, MD, is the 25th largest U.S. car dealership group ranked by Automotive News based on 2011 new-car vehicle retail sales.
RP3 was selected after a review based on category experience and its demonstrated ability to conceive, create and implement compelling campaigns that resonate with consumers. The agency’s responsibilities include campaign strategy and creative development across multiple media – digital, point-of-sale, radio, print and TV.
Said DARCAR’s John Darvish, Jr., “We were impressed with the RP3 team’s handle on automotive marketing, as well as their demonstrated ability to impact consumer behavior using multiple, complementary media platforms.”
A major advertising program launch is set for Spring 2013. The media budget is undisclosed.
RP3’s portfolio includes engagements for entertainment destinations including Ripley’s Believe It Or Not! Times Square, integrated marketing campaigns for such publicly traded companies as Norfolk Southern and brand strategy and creative work for nonprofits like Facing History and Ourselves.
About DARCARS: DARCARS Automotive Group, founded in 1977 by John Darvish, is a family owned group of automobile dealerships representing over 30 brands (including Toyota, Lexus, Nissan, Jeep, Dodge, etc) throughout the Greater Washington and Baltimore Area. They are consistently placed on the Forbes 500 list of the largest private companies in America. DARCARS sell nearly one out of every 500 new cars sold in the United States.
About RP3 Agency: RP3 is a collective of forward-thinkers, widely considered a creative powerhouse for today’s marketing challenges. Their expertise spans all communications disciplines including advertising, design, interactive, brand architecture, contact planning, social media and beyond. RP3 builds Magnet Brands that resonate with today’s empowered consumer by pulling people in with powerful ideas, energizing them through every interaction, and inspiring them to share the attraction with others. http://rp3agency.com
