Posts
Spike TV’s Roe Hubbard to the Rescue at Valencia Kia Dealership Charity Event
According to the Daily News, Car Lot Rescue’s Roe Hubbard appeared at Valencia Kia in Santa Clarita Valley to raise money for charity during their annual charity event. $50 of every sale will go to Pleasantview Industries, which helps the devel
Apr 1, 2013
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Dealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesSales & MarketingSales Strategies
Text Message Marketing for Car Dealers
From Keith Carberry, the following presentation provides engaging content for using SMS at a Dealership. Simple but clearly presented examples of how to integrate your text marketing campaign into your dealership could improve your customer draw and
Apr 1, 2013
The Espresso Veloce Machine: The Car Lover’s 12-Piston Coffee Maker
From Gizmag, this engine-shaped espresso maker from Veloce will satisfy all your cravings. Styled after 1990’s Grand Prix race car engines, the Veloce can be bought as either a V10 or V12 engine model. Serving coffee from the exhaust tubes shou
Apr 1, 2013
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Dealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & MarketingService
National Car Care Awareness: Campaign Advice and Hosting a Car Care Event
Brake & Front End provides “non-selling” style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer
Apr 1, 2013
Seeing the Future: in Car Retail Business Models
From Frost & Sullivan, this presentation on the future of retail business models takes a look at all sides of the retail car business and offers both digital and physical predictions. Check out these interactive clues on what to expect in the fo
Mar 29, 2013
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Dealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Bad Credit Targets Bad Audience for Used Car Sales
Earl Stewart of Earl Stewart Toyota provides some much needed commentary on a long-time poor sales tactic of pre-owned and new sales. Stewart suggests that advertising loans for poor credit buyers is bad press for a dealership, as well as unethical.
Mar 29, 2013
Consumer Connecting Strategies for Successful Sales
Eyes on Sales provides useful suggestions for evaluating your customer based on past buying experiences. Good strategies for reputation management in affecting your sales with the first- or many-time used-car buyer, these ideas can easily be applied
Mar 29, 2013
Views from the Consumer: Edmunds’ Advice on Car Buying Myths
Edmunds provides their readers, mostly consumers, with tips on what not to do and what not to believe during the search for a car. Read what the consumer reads, and also learn how best to debunk car buying misconceptions should such a misinformed con
Mar 29, 2013
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Dealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
TrueCar Tips for New and Pre-owned
Global Post reports on TrueCar’s transactional business model. New and Pre-owned car sales departments can benefit from developing “hassle-free” auto deals by pricing online before customers enter the dealership. This can minimize t
Mar 29, 2013