Dealerships marketers can take a step back from haggling with their budget planners when it comes to digital marketing. However, the ease of online marketing dictates that content must be superb. Without proper planning or strategy, no clear branding

Overland Park, KS – NCM Associates (www.ncm20.com), a leading provider of automotive 20 groups, in-dealership retail consulting, management training, and operations Benchmark® analysis services to franchise, independent and Buy Here, Pay Here

Search Engine Watch provides extra details on the recent release of Google+ Local. As mentioned earlier this week, Google+ Local will provide dealers with the ability to fully structure their profile and users to identify their local citation. Locati

Sources from The Detroit News report that recent studies on sales in 2012 and Q1 of 2013 suggest small SUVs are adding largely to the improvement in new car sales. Crossovers are almost twice their market share since 2007, at 11.2%. The Ford Escape a

Overland Park, Kansas – NCM Associates today announced it has hired Gloria Cherafat as a consultant for its expanding Travel Solutions division. Ms. Cherafat brings over 15 years of travel industry experience to a new position where she will focus

Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out – this growth, as intangible as it may seem, is essential to developing and rating your so

Star quarterback returns to Buick to promote safety features DETROIT – Football star Peyton Manning returns to TV screens across the country during this weekend’s NCAA® Men’s Basketball Final Four®. The spot, called “Blindsided,” is Manni

WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced a partnership with vAuto to integrate DealerRater car dealer reviews into vAuto Genius Labs’ AutoVisor product, a dynamic vehicle validation tool. Thr

Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts