Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts, Tires, Service and Accessory come from Search. Another 40% result in KPI, and 20% of referrals are exclusive. Also, mobile research and usage of web for parts research is estimated at 60% of all consumers. Check out more conversion rates and specific parts analyses below:
Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership
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April 8, 2013
Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership
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Dealer Ops & Leadership
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