Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty well, but not perfectly. He spotted some flaws. For example, he detected a disconnect between his online research

Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers. Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year, from Business Wire.   Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to r

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women. Women-Drivers.c

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th

Social Media 101: Twitter, from PowerSports Business. Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets

Imagine the music from the movie ‘Jaws’. That ominous threat is exactly how most salespeople feel about PRICE when it comes up in the sale. I sure wish I could talk all of you out of being so afraid of price because as important as it is, it’s

4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales, from Kruse Control Inc.. By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the

Dealership promotion to offer $180,000 in downtown gift cards, from The Business Times. The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promo