Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its

November Sales Pace at 17.20 Million-Unit Annual Rate, from F&I Magazine. November new-vehicle sales increased 4.6% to 1,302,043 units. On a year-to-date basis, sales increased 5.4% to more than 15 million units sold through during the first 11

New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched

Setting the stage for a “huge” December, from Automotive News. Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales higher in November. Look for more of the sa

Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty well, but not perfectly. He spotted some flaws. For example, he detected a disconnect between his online research

Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers. Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year, from Business Wire.   Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to r

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women. Women-Drivers.c

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th