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Marketing Strategies | Sales & Marketing | Sales Strategies
December 3, 2014

Website Enhancements Aid Both Dealer and Customer, Says Strategist

Posts:
Marketing Strategies | Sales & Marketing | Sales Strategies
December 3, 2014

Website Enhancements Aid Both Dealer and Customer, Says Strategist

Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto.

David Winslow’s car-buying experience went pretty well, but not perfectly.

He spotted some flaws. For example, he detected a disconnect between his online research and off-line experience.

Consumers want fluid buying experience, Winslow says.

Consumers want fluid buying experience, Winslow says.

“Consumers want a fluid experience,” he says, adding that more work needs to be done to improve the online-offline transition.

Winslow is sensitive to such things as chief digital strategist for Dealer.com. The company designs and maintains dealer websites and provides other services, such as digital-marketing consultation.

“Sometimes you do a lot of research and shopping online, and then get to the store and feel like you are starting over,” he says, citing his recent car purchase.

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