Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers.
Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9 percent, Subaru was up 23.6 percent, Toyota sales rose 2.3 percent, and Volkswagen enjoyed a sales bump of 3.2 percent. VW’s Audi brand led international luxury sales in growth with an increase of 22 percent.
“The industry is closing out 2014 on a strong note,” said AIADA President Cody Lusk. “Gas prices, interest rates, and winter weather are creating a particularly friendly market for SUVs and trucks.”
Internationals Grow Market Share in November
International nameplates grew their market share in November, capturing 55.3 percent of the auto market, up from 54.5 percent in October and 54.1 percent in September. Overall, international nameplate brands sold 720,038 vehicles, up from 698,192 in October and 674,871 in September.