The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s

Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does ful

As consumer shopping behavior continues to evolve, so should your sales model. It’s important to determine your online needs so you can capitalize on changing customer expectations. And to start, you need to ask yourself a few questions. For exampl

A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website

Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which started in 2008 and lingers to some degree today. Since then, selling into the B2B space has become more

It seems as if everything is getting smaller this days. Don’t believe me?  Look at a carton of ice cream.  Bet you still thought you were getting a half gallon, didn’t ya? The whole concept of shortening things up created a multi-billio

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video

New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that