Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up

5 ways to make shareable images that drive traffic, according to Social Media Examiner. Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that

Strategies for using big data to enhance the customer experience, according to Marketing Profs. According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two year

Car dealers double sales with Coach Wooden type habits, according to Todd Vowell. “It’s the little details that are vital. Little things make big things happen.” Coach John Wooden March Madness is in the air. What would the results of your next

How to inspire customer loyalty by thinking small, according to Amp & Pivot. Somewhere in the Pennsylvania countryside lives a man named Floyd Pullin. And Floyd recently bought himself brand new Ford pickup truck. Is this breaking news? Nope. Not

From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm y

Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking e

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca