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Learn the Math to Ramp Up Your Customer Value
Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagi
Jul 23, 2014
Do You Need Third Party Leads?
Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party
Jul 15, 2014
Customer Service: The Key to Delivering Experiences Worth Talking About
The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through
Jul 15, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Body-Language Tricks to Make Anyone Instantly Like You
Body-language tricks to make anyone instantly like you, from Entrepreneur. There’s no question that body language is important. And according to Leil Lowndes in her book “How To Talk To Anyone,” you can capture — and hold — anyo
Jul 15, 2014
4 Ways to Improve the Dealership Experience
Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds’ Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before si
Jul 11, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLead Management & CRMLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Three Simple Tactics to Increase Customer Loyalty
Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it’s very “Field of Dreams,” but that
Jul 3, 2014
The 5 Secrets of Great Bosses
The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each
Jul 3, 2014
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Dealer/GM NewsDigital DealerLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
Do Your Customers Brag About You Behind Your Back?
I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to
Jul 1, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Catch Up With These 3 Big Waves in Marketing to Women
Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many comp
Jul 1, 2014