12 Best Practices That Help Sales Managers Make Their Teams Successful, from Alternatives. Evidence repeatedly shows that turning around a sales team starts with turning around the sales manager, advises Walter Rogers in the Salesforce.com blog.�

Your Millennial Customers Are Visual—You Should Be Too, from Dealer Marketing. The millennial generation can no longer be written off as just your niece or nephew who spends too much time on that phone. Millennials make up 24% of the total populati

Aiming High: Key Findings in Latest U.S. CSI Report, from Automotive Training Concepts. Maximum CSI scores critically determine the overall success of your dealership!  Manufacturers’ desire to keep customers happy directly affects everything else

Why Dealers can No Longer Afford Mediocre Marketing Practices, from Driving Sales. As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a ce

The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accoun

Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizat

Is Social Media Actually Helping Your Company’s Bottom Line?, from Harvard Business Review. When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I mad

5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see whatR

In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power Information Network® (PIN) from J.D. Power & Associates®, Millennials (also known as Gen Y, or th