6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will g

Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations – your service staff knows better than anyone how to handle a tricky situation with a car, but not always one with a customer on

Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all y

8 Characteristics of a Top-Notch Customer Experience Manager We communicate with customers much more online today and it’s important to devote attention to who in your organization is best equipped to handle your most valued assets…your customer

FCA US Dealers: Service Revenue Just Got A Lot More Important, from Automotive Digital Marketing. FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, wh

Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assume

salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new In

How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we’re starting to see some trends in the way that digital marketing is being handled. In some cases, dealers a