If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend

In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally. Over time, I have noticed common denominators in both groups. I won’t bother sharing what those ar

Are you building relationships and leaving a good impression with your clients? A little something extra can go a long way when it comes to the experience your clientele walks away with after working with you. In this week’s Hard Facts I’ll be sh

In this Freebie Friday quick tip for Car Dealers, ELEAD1ONE Partner Bill Wittenmyer highlights a critical aspect of successful automotive dealership leadership – the difference between activities-based management and result-based management.

In my nearly 25 years in the car business – 15 of them in car sales – I’ve seen a lot of practices I don’t understand. Lately, I’ve noticed that many dealers who seemingly can’t do business without new-car locates will not do the same for

Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you pre-ordered a Triple Venti Mocha at your favorite coffee chain and paid for it with your mobile device? Or maybe you received a push no

Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better if we

A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites!   The survey was conducted by contacting used car dealers who are currently using a popular websit

When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely always be a lifetime product most shoppers are more comfortable buying in person, but consumers have embraced digital as a part of their journey t