Is your dealership the kind of place where employees can’t wait to come to work every morning? Do your employees arrive early and stay late because they love their jobs, not because they feel they have to? If you answer with a resounding ‘

Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least trustworthy profession. Only members of Congress rank lower, an

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a lon

Net cash balance is one of the best indicators of how healthy your store is. If your net cash balance is adequate to good, you are in a position to be proactive and take advantage of opportunities. For example, with plenty of cash on hand you can go

Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they consider the options when shopping for a new car—each vehicle equipped with an array of features. The dopamine rush floods the br

I’ve worked in customer service my entire life and I’ve seen first-hand how powerful a good check-in process can be at generating results. Well, at one dealership we received feedback from some customers that the check-in process was just

Failure is a fact of life. Don’t let this scare you though; failing is not the end of the world. Failure is an opportunity for personal and professional development and a chance to learn from our experiences. Failing allows us to see our streng

In this Freebie Friday Quick Tip, ELEAD1ONE Partner Bill Wittenmyer shares tips for building and fostering an atmosphere of loyalty within automotive dealership teams. It all starts with leadership.

The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives affected, and the billions of dollars in property damage. If there is any silver lining to be found, it is only that things could have be