As a kid, I was a Bruce Lee fanatic. The way the martial artist master moved on screen was mesmerizing, and his movies were everything I wanted from an action flick. To this day, I stop channel surfing on a dime when I see a Bruce Lee film on TV. He�

If you’re spending more time pitching to customers and prospects than solving problems for them then you’re likely not experience as much success as you should. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains how great salespeo

Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a gr

The automotive marketplace is highly competitive with dealerships, service shops and others spending a significant amount of money to persuade the consumer to visit their business. While most of these organizations are successful in promoting their b

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

Are you a “Me Guy” or a “We Guy”? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains the difference between the two and what the most successful salespeople are.

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a par

Whether you live in fear or control with fear, you’re limiting yourself by not overcoming it. My entire life changed the moment I decided to no longer let my fears control me, or the fear-tactics of others affect me. In this week’s Think

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wakeup