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The Link Between Customer Experience and 74% Salesperson Turnover

Take a good look at your sales team. Most of them won’t be there next year. According to the latest NADA Workforce Study, salesperson turnover rates are out of control at 74%.1 That means if your dealership has 25 salespeople, 19 of them are leavin
Jun 8, 2018

Walmart Launches “CarSaver” Auto Sales Program for Dealers

 The above video describes how Walmart’s CarSaver auto buying program works for certified dealers. To apply to become a certified dealer, click here. Walmart, the largest retailer in the world, is rolling out an auto buying program, powered b
Jun 7, 2018

BDC Overwhelm? Use a Hybrid Solution for Heavy Lifting

Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an interna
Jun 6, 2018

Focus on Missed Calls

Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.
Jun 6, 2018

The Consultative Approach to Selling

While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according
Jun 5, 2018

4 Ways F&I Managers Can Win Over the Sales Team

F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure t
Jun 5, 2018

Don’t Be Shy – The Tough Questions You Should Be Asking Vendors

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won’t like them as much as you do. The appreh
Jun 5, 2018

How to Tailor the Brand Experience for the Decision Maker

It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all the purchases at your dealership. I recently had the distinc
Jun 5, 2018

A Metric That Merits More Attention—Your Used/New Sales Ratio

When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new Cadillacs a month, I expected that we would also sell 25 used units, which were almost always Cadillacs. A rec
Jun 5, 2018