These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly pre

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more

 The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve

 The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent custom

An Open Letter to All New Automotive Sales Professionals (Showroom & BDC) To all of my “new hires,” “green peas” etc….a warm welcome to the automotive industry! If you’re looking for an industry with huge earning and growth potent

 With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dea