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Stop Chasing Squirrels: The More You Know, the More You Sell
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s off
Aug 30, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesSocial MediaTrending Industry News
Wanna Sell 30+? Learn to Drive The Up Bus!
Will McGinnis from vAuto posted the picture above on LinkedIn this week showing an unidentified Colorado Ford dealership with six salespeople sitting out front waiting on the Up Bus… in the middle of the day… on a Monday! Maybe the best part abou
Aug 29, 2018
You May Want to Keep an Eye on Tesla, Here’s Why:
Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay a
Aug 28, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry News
The “Secret” To Driving Walk-In Traffic
While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re
Aug 25, 2018
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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Fridays: Average Is the Point Where Sucks Begins
Successful people don’t strive for average – they strive for exceptional! ELEAD1ONE Partner Bill Wittenmyer shares his take on performance & why great producers need management attention.
Aug 24, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Stop Chasing Your Customers to Your Competition
Chip King explains why making your inbound phone processes can cost you sales if you don’t change your phone process.
Aug 24, 2018
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Digital Dealer ConferenceEveryoneGeneralMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase traffic! What can we do that’s more time honored in automotive than have a SALE! To many dealers the word SALE means hanging price tags, balloons, radio statio
Aug 23, 2018
Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illu
Aug 23, 2018
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Dealer ManagementDealer/GM NewsDigital Dealer ConferenceSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Profit By Action Quick Tip: Silent Salesperson
It’s time you started making your Dealership space work harder for you and this Quick Tip gives you a simple and very effective way you can do that for under $30!
Aug 23, 2018