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From Online to In-Store: Continuing the Digital Experience

In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in j
Oct 4, 2018

To Trade or Not to Trade?

AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video blog. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles of Senior V
Oct 4, 2018

Witt’s Wise Words: Managing the Unmanageable

ELEAD1ONE Partner Bill Wittenmyer discusses why managing the unmanageable is a recipe for failure.
Oct 2, 2018

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an on
Sep 27, 2018

What We’ve Got Here is a Failure to Communicate!

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process
Sep 25, 2018

How Trustworthy Is Your Dealership? Take the Quiz!

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to consider much more than just cost. Price is definitely a component of their decisions, but emotional fact
Sep 23, 2018

Are You Listening?

The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, n
Sep 23, 2018

Drive Profits with Improvements to Your Wholesaling Process

As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I know those who succeed will need to employ growth strategies and stay ahead of the tech curve. These im
Sep 23, 2018