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From Online to In-Store: Continuing the Digital Experience
In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in j
Oct 4, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
To Trade or Not to Trade?
AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video blog. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles of Senior V
Oct 4, 2018
Witt’s Wise Words: Managing the Unmanageable
ELEAD1ONE Partner Bill Wittenmyer discusses why managing the unmanageable is a recipe for failure.
Oct 2, 2018
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Your Conference Roadmap: DD25 Highlights
Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos
Oct 1, 2018
Peer-to-Peer: Designing a Mentorship Program for Success
There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an on
Sep 27, 2018
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process
Sep 25, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to consider much more than just cost. Price is definitely a component of their decisions, but emotional fact
Sep 23, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, n
Sep 23, 2018
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I know those who succeed will need to employ growth strategies and stay ahead of the tech curve. These im
Sep 23, 2018