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Facebook Marketplace: A Dealership Primer – Part 3: Vehicle Merchandising
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed w
Nov 29, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
CRM Strategies to Drive Dealership Success in 2019
As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new C
Nov 27, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Witt’s Wise Words: If I Out Call, I Will Out Connect You
In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer discusses how sales is a numbers game. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your
Nov 26, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementTrending Industry News
Bridging the Gap to the New Digital Wholesale Vehicle Marketplace
Physical auctions have long been the life-blood of a wholesale used vehicle marketplace that now accounts for vehicle sales valued at more than $100 billion annually, according to National Auto Auction Association estimates. However, a transformative
Nov 19, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTrending Industry News
Are You Discriminating Against Digital Customers?
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-
Nov 19, 2018
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Dealer ManagementDealer/GM NewsDigital Dealer ConferenceInventory ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Used Vehicle Inventory Management
Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.
Nov 16, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
How do you Ensure the Trade-In isn’t a Deal Breaker?
AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer’s trade-in becoming a deal breaker. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles
Nov 16, 2018
Do you have “Only Person in the World” Disease?
Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When
Nov 14, 2018
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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
To Succeed, You Must Make Every Minute Count
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expe
Nov 9, 2018