It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community. Howev

When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will never be back. A few may return, but most won’t. Does that mean you should never follow up with customers? Obviously not! The follow-up call

Year End Sales Event season is one of the most crucial times of the year for dealerships. It’s essential to move old models off the lot to make room for the latest models, which means almost every dealership is hitting the gas on its advertisin

Bill Wittenmyer explains the importance for managers to manage themselves in this edition of Witt’s Wise Words.

VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.

If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of

As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s

Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So,