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Freebie Fridays: Hiring Techniques with Bill Wittenmyer

Are you using the right criteria in your hiring process? In this episode of Freebie Friday, Bill Wittenmyer shares what the most important attribute dealers should look for in the hiring process.
Feb 8, 2019

Why Customer Experience Matters

In this video blog, DealerBuilt CEO, Mike Trasatti, shares why customer experience is vital for modern consumers & why dealers should care.
Feb 8, 2019

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? Th
Feb 7, 2019

Witt’s Wise Words: Team Work and Team Management

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why both team work and team management are important to a dealership’s success.
Feb 4, 2019

Fog Machine: Digital Retailing

San Francisco is famous for fog. The city’s given a nickname to its fog – Karl. Karl the fog even has an Instagram account with 243k followers. As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry
Feb 1, 2019

How to Motivate Salespeople

In the car business money has always been used to motivate salespeople. The idea is that commissions are a big enough motivator to drive salespeople to do what they need to do in order to sell a car. Today we have to question whether this method work
Jan 30, 2019

Creating a Sales Culture in Fixed Ops!

Every process in your dealership falls into one of two categories; it’s either administrative or revenue-generating. Granted, every job description of every service employee has a certain amount of administrative duties, but the majority of the pro
Jan 28, 2019

6 Questions to Ask Associates to Evaluate Their Customer Service Skills

Hiring and retaining sales professionals and service advisors who possess great customer service skills and are also trainable for improving these relational skills—this is your goldmine. In order to stay competitive in the marketplace, you must co
Jan 28, 2019

Three Ways to Fix “F&I Apathy” on Your Showroom

When dealerships are struggling with F&I production, there is plenty of blame to pass around. From training to pay plans, from process to personnel, there are multitude of reasons performance can be lacking. If everything seems to be in place, yo
Jan 28, 2019